New Publicity - Christopher LaMagna Run
Hi all,
As many of you probably know already, Professional Chef and Long Islander Christopher LaMagna did yet another fundraiser for LICC this year. For the last few years, he has been running from Montauk to Central Park (you read that right) to raise awareness on mental health issues, while also promoting LICC and raising money for us. This past weekend, he started a run from Lake George all the way back down to Montauk for a whopping 351 miles!
We have been promoting Christopher's run on our social media pages, and he and his crew have also been promoting our services, so there has been a lot of media exposure to get the word out about LICC. We should always try to remember to ask callers how they heard about us, but especially now, I have added a new Publicity choice called "Christopher LaMagna Run." Clients may say that they heard about us on Instagram, Facebook, or TV, but if they mention Christopher LaMagna by name or if it comes up through conversation that they heard about his run, you should select this new option when filling out cards.
If it doesn't come up sooner, a great time to ask for Publicity would be while you search for referrals or while wrapping up a call. It would be great to see how much traction we've gotten as a result of this fundraiser, and I'm sure Christopher would also appreciate knowing that this monumental run paid off in spreading the word. 🙂
-Frank